Ever wonder who is behind these fun and exciting shoes? Or who gets to pick out these gorgeous patterns and electric colors? Meet Kelsang- Dimmi’s unique and one of a kind designer. Here is a recent interview with him discussing his passion behind Dimmi.
Q: What is you design backgroud? Can you tell us a little about yourself?
Kelsang: I first did Textile Design for 4.5 years from the National Institute of Design, India. Within which i also interned for many companies during that time. I then worked for the fashion house of ASHISH SONI showcasing our collection at New York Fashion Week. Then worked for a high fashion furnishing house, started my own label (which I then closed after 1 season) and finally decided to pursue my fashion studies at the prestigious Central Saint Martins School of Art and Design in London. During this time, I was very fortunate to have worked for Galliano, Louis Vuitton and also worked with Hussein Chalayan for 2 seasons for Paris Couture Fashion Week.
I love conceptual fashion and fashion that is more than just looking good. I think fashion is a medium that allows everyone to speak their mind, boost their confidence and most importantly make them feel great about themselves. That’s what I think fashion should be. whether it is, is another question.
Q: How long have you been with Consolidated Shoe?
K: I have now been with CSC for 2.5 years coming now.
Q: What were thoughts or feelings when you first heard about the Dimmi project?
K: Initially I wasn’t fully aware of the capacity of this project. Coming form a fashion and textile background, shoe’s was quite a jump for me. But after hearing about what DIMMI as a brand wants to do and accomplish, it was hard not be motivated and inspired by it. So fabric swatches and all, I jumped in! Best decision I’ve made.
Q: Have you or anyone close to you ever been affected by a medical condition? If so, does this bring any of your inspiration to designing Dimmi shoes?
K: I am thankful and grateful in saying that I haven’t had any family member affected by a medical condition. However, having borne the loss of many family members as a child (due to unforeseen incidents), one can relate to loss and the handicap of loosing someone integral to the basic structure of living.
It took 2 seasons to get comfortable with DIMMI as the whole team and the brand itself kept evolving. Finally, at my 3rd season we had the inclusion of Peggy and Marla which really clocked in. The 3rd season for me was when I finally felt comfortable with DIMMI and the brand. It was then that I realised how DIMMI had evolved along with me. And I loved it!!
Q: Does your fabric and color inspiration or choices change with this project?
K: Absolutely. As with any other fashion related brand, fabric, colour, shape all evolve. My inspiration for DIMMI comes from what I see around the world when I travel. That’s what great about DIMMI. It’s this label that is extremely inclusive! It allows for me as a creative individual to take in all and wash it through with the DIMMI spirit. It’s always fun! I wanted to make DIMMI shoes represent everything that I am and the team as well. The family of CSC is an incredible family and to be a part of that makes me feel special, elated and more so content that I am doing something worthwhile which can help someone sitting next to me or the floor above. So when you see a DIMMI shoe, it will make you smile. I can guarantee that!
Q: Where would you like to see Dimmi in the future?
K: I would like DIMMI to not just be a brand but more so a platform that works through shoes, clothes, accessories or any media/medium that helps towards the betterment of life for everyone. It’s a vision that all of us are trying very hard to work towards.
Q: Do you feel differently when designing for a project like this, where the outcome is to better the world, than with any other project?
K: Let me put it this way. As a creative person, everything we do is personal. It all comes from within, our inspiration, our desires, our dislikes etc… My love to design, to create something out of nothing that will hold something in this world, in itself is extremely overwhelming. So to be biased based on creativity is not possible. To know that you are creating something that will benefit some random person because they feel great by wearing this shoe or this dress means that I have done something good. Whether by the product or by it’s proceeds.
And the fact that I am doing that with DIMMI, feels extremely satisfying.
Q: Any other ideas or thoughts on Dimmi?
K: Well DIMMI is what DIMMI does and it would not be possible without Billy. He is the crux of this whole thing, the reason why we all started working towards this extravagant and ambitious idea. He wants it to mean goodness and he wants it to be more than just shoes. We all work towards goodness and hope for well-being and DIMMI is doing that, only difference is that it’s thinking about everyone in this world.