Dimmi started with a story. As with many stories, it was triggered by a major event that profoundly touched a family. When a member was diagnosed with ALS, a disease without a cure, that changed the course of the Carringtons, Virginia family in the footwear business. And the story continues, transformed now with a purpose of doing good.
Richard A. Carrington 4th died of ALS at the age of 39, leaving behind a wife, three children, his extended family and countless friends. In 2011, Consolidated Shoe Company, the business he had run, began a new shoe brand, Dimmi, in his memory – and with the sole purpose of giving away 100% of its wholesale profits to medical research, starting with ALS.
This enterprise cannot be done alone. Dimmi is gathering a growing community of retail partners, from small independents to big-box stores and e-retailers. It seeks to gain more momentum – greater numbers of individuals to come behind the cause of Dimmi so we can together fund and support medical diseases that face all of us, as individuals and as families.